Why It's Important To Stay On Top of Your Seller Feedback

Most often than not, buyers and sellers alike tend to misconstrue the meaning of seller feedback and hence underestimate its importance. Some buyers even confused it with a product review, while those who understand it don't have a good grasp of how it works and how it can affect their ratings on Amazon. It is important to understand the difference between seller feedback and product review so that buyers can use both systems to enhance their experience on Amazon and the seller can use both systems to improve their reputation on Amazon.

Product review is an Amazon feedback system where a buyer after buying a product leaves a review for the product so that it can serve as a guide for potential customers. Positive feedback enhances the sellability of the product while negative feedback may hamper the sellability of the product. On the other hand, seller feedback focuses on the seller itself, how buyers rate the seller's service, delivery, customer service, and the overall experience. Seller feedback not just tells a potential buyer to buy a particular product but also whether to buy the particular product from a particular seller.

In this guide, we'll explore why it is important to give regular attention to seller feedback.

Let's dive in

1. Positive Seller Feedback Attract Buyers

Your reputation as a seller will be greatly enhanced if you constantly receive positive seller feedback. Most often than not, you will receive positive feedback when you deliver products to buyers promptly, and you shun late shipment. As a seller, you must take the delivery of your product or service consciously, and deliver the buyer's product as when due. Always treat buyers' concern as a means to improve on your service. If you are using a shipment method that buyers don't like, you can upgrade the method to cater to the concern of buyers. If you keep receiving positive feedback, you are more likely to retain your existing customers and also attract new ones. Read every feedback from customers and improve on any observation that they might have. Ease your service delivery to buyers and you will receive positive seller feedback from them.

2. Seller Feedback Boosts Your Listing Algorithm

When a buyer searches for a product on Amazon, it matches the search query with the appropriate products, the quality of your product, and the seller feedback play a crucial role in determining whether your product quickly springs up when a buyer clicks on the search button. If you are conscious of the seller's feedback, your listing algorithm will go up. A nice way to become more visible in the listing algorithm is to improve your listing SEO, update your content by harping on buyers' pain points, deliver an excellent customer experience and take customers' criticism of your service delivery with utmost concern. When you take seller feedback seriously, your listing algorithm will improve tremendously.

2. Good Seller Feedback Save You From Eviction

Seller Feedback is an integral component when Amazon is evaluating sellers. If you've always got good seller feedback, there are chances that you might stay longer on the marketplace. Amazon has a five-star rating where buyers can rate a seller's service, a 3, 4, or 5-star rating can cement your place on Amazon but a 1 or 2-star rating means customers are not enjoying your service. Getting good seller feedback will also improve your overall reliability which will take you up the ladder quickly.

Parameters such as order defect rate (ODR), refund rate, and perfect order percentage are some of the metrics Amazon uses to monitor its sellers. If you keep receiving positive feedback, that might be an indication that your product and service is good which might have the way to a bigger opportunity. A positive feedback raises your level and ensures you stay at the top of your competitors.

3. Good Seller Feedback Enhances Your Conversion Rate

The number of views from buyers that leads to purchases is an important aspect that a seller should be aware of. Your conversion rate will be appreciated when you get buyers to leave good seller feedback on your service. But poor seller feedback can dim your chances of having more conversion.

4. Your Chances of Getting A Buy Box Get Higher With Positive Seller Feedback

Sellers who enjoy the privilege of getting Amazon Buy Box are those who consistently maintain positive seller feedback. An Amazon Buy Box is the white box visible on the right side of a product page, it has been suggested that about 80% of Amazon sales are made through the buy box. A seller with positive feedback enjoys the buy box which translates to more sales. But a seller with negative seller feedback may face a herculean task of getting the buy box which may affect its chances of getting more sales.

5. Sellers With Positive Feedback Are Likely To Bag More Opportunities

On Amazon, there are some opportunities that you can use to reach customers and promote your product. Unfortunately, this is only available to sellers who get high seller feedback. It is important to take cognizance of your seller feedback to be from those who enjoy this rear privilege.

Conclusion

Seller feedback forms an important aspect of your journey as an Amazon product seller. Good seller feedback enhances your reputation, instills confidence in buyers, improves your rankings, and translates to more sales. On the contrary, bad seller feedback drives away customers, expose you as incompetent, and potentially risks eviction from Amazon. It is super important to stay on top of your seller feedback and use the criticisms to upgrade your service.