5 Reasons Why You Need A Mobile App
Over the years, technological adoption has gone to an unprecedented higher level with more people now having access to laptops, smartphones, and other mobile devices. Initially, these technological innovations sparked a flurry of websites with many businesses and companies creating websites to sell their products and services. However, for a business that wants to scale up, it might need more than just a website. Certainly, you will need a mobile app. Instead of typing the company's website address into the browser, customers can simply download the mobile App and enjoy a seamless experience. According to eMarketer, mobile apps are increasingly outpacing mobile web with about 88% of people who use the internet going for mobile apps instead of mobile browsers.
Nowadays, it is not enough for you as a startup to rely on websites, mobile apps have become the requirement to know a serious startup. It is a powerful and user-friendly tool that can help in attracting potential customers as well as retaining existing ones. But why do you need a mobile app after having a website? In this article, we'll reveal five reasons mobile apps are important for your startup.
Why Should Startups Have Mobile Apps?
The reason startup should prioritize mobile app are listed below:
Many businesses already have websites where they sell their services but few are operating using a mobile app. A startup that integrates a mobile app with its already existing website will easily edge out its peers.
● Build Robust Relationship With Customers
You can get the best out of your customers if you have a custom mobile app for your business. Get the service of a competent android or iOS developer to build a native functional mobile appthat can send push notifications to engage with your customers. You can also enhance your brand interaction by allowing customers to share their opinions on your service, commend you when you are doing well and criticize you when you are doing bad. This is easily achieved when you have a mobile app.
● Easy to Track Buyers' Record
With a mobile app, you have a proven way of tracking buyers' activities on your brand. If you are selling a product, You can easily keep track of your products, which product is doing well and which product is doing bad, which users are your ardent supporters, and which products are users buying most. Moreover, given that you are seeing all the activities of customers, you will be able to improve your service delivery to the customers.
● An Avenue To get Potential Customers
Mobile apps are mostly domiciled in the PlayStore for Android and the App Store for iOS, once you have your mobile app on the stores, people who have used your app will give reviews which might prompt other users to your app, and subsequently the service you provide. You can also integrate your mobile app with your social media handle which allows you to access a wider audience.
● Build A Robust Customer Service
How a business treats its customers will go a long way in determining how many customers it will attract. Though, the FAQ on the website is effective in answering some of the questions users may have. But personalized customer service which is available to the users every time of the day and every day of the week is what differentiates smart business owners from the not too-smart ones.
In today's world where fierce competition is the norm as startups are using every available means to outmuscle one another. Having a mobile app could provide you with an edge above your competitors. Whether you are just starting your startup or you have been in business for a while, getting a competent and experienced mobile app company to put your startup ideas into fruition could be your gateway to ultimate success.
Going for a top startup mobile development company with a proven track record such as Appetiser to handle your startup idea could be one of the things you need to get right to kickstart your journey into bigger success. Appetiser's competency and technical know-how has placed them among the creme de la creme in the mobile development industry. They have a dedicated team who are well grounded to fine-tune your ideas into something more productive so that you could have more visibility, sales, and brand awareness depending on your ideas.
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